Brand communication strategy doesn’t happen in a media silo.
If you’re working with a giant media agency that interacts only on logistics with your creative agency, how’s that working? Do they play well together? Since we are independent, we don’t have a sister creative agency who would like to supplant your current resource. Somehow, in planning, it has become allowable to separate the medium from the message. We don’t see that bifurcation as helpful to brands.
We want to know our client’s creative agency. We’re not talking about traffic. We want to strategize with them – early. So your full team is pulling in the same direction, right out of the gate. The most powerful campaigns are driven by all the key disciplines working together from the strategy forward.