Execution is not the step-sister to strategy. Your campaign merits the same care and feeding in execution as it does during the “big idea” phase.
How will your great creative execute? Great execution can make or break your advertising investment. At the very least, it can maximize it. Are you sure you’re getting great rates, best added value and unique opportunities?
We have found the most crucial difference in media execution is stewardship by senior-level staff—during every single phase of the planning and execution process. Our seasoned staff can access management at the media and make things happen. And get the best deals. Junior staff at jumbo agencies don’t have the long-standing relationships to accomplish this. So we’ve made the decision to staff at senior levels. Less a pyramid, more a house. We invest in seasoned/smarter versus a gaggle at meetings who don’t contribute to anything but the head count.