Newspaper subscriber bases have long been stagnating. The on-going challenge is to preserve television as a viable prospecting medium, since it serves dual duty in maintaining awareness.
We won this account from a much larger buyer, yet we were able to immediately lower lead costs by 17%. Our enduring relationships with the media proved more valuable than the previous buyer’s size. Our proprietary DRTV system was superior to the former buyer’s system, allowing us to optimize the campaign earlier and more frequently.